Marico Launches Parachute’s Advanced BodyLotion

Popular FMCG player Marico launched body lotion/moisturizer for skin recently under Parachute Brand. As we just entered in winter season, the company is ready to hit the market with body lotion product to the customers. Especially dry skin needs special care & attnetion  during the winter season and here is the product in the from Parachute advanced Body Lotion. The product is priced Rs.40 for 100 ml and Rs.20 for 45 ml and Rs.99 for 250ml.Certainly the pricing of the product is going to lure consumers towards it.  And the brand claims that it is natural moisturizer for soft and silky skin with milk of coconut which is not away from its basic coconut ingredient. 

The product makes use of ingredient by name Carbomer, which is an excellent thickening agent. Hypo-allergenic ,does not support bacterial growth. It has also got a nice skin feel producing solutions and gels that feel rich and luxurious to the touch.

Moreover, the bottle comes with a nozzle tip, bottle shape is curvy that represents body of a female. The product positioning portrays that it gives soft and beautiful skin for the product users and TV commercial also supports it. The ad try to convey the message of soft skin that provokes you touch again and again. That's why the brand extension has got the tagline "Love Dobara".  

Marico is offering a various products for hair oil, hair care, and even skin care. It seems  Marico intention is to make parachute a personal care brand.     

Parachute Body Lotion TVC:Click Here

XUV500: The SUV from M&M

M&M recently launched its SUV, the the XUV500 in three variants i.e W6 base variant, middle variant W8 and W8 4×4 variant. It has got mHawk140, Direct injection diesel engine5th generation Variable Geometry Turbocharger (VGT) with 2179 cc, with max gross power 140 Bhp(103kW) @ 3750 rpm along with 330 Nm @1600-2800rpm torque, 6 speed synchromesh manual, 200 mm ground clearance and with P235/65 R17, Radial Tubeless tyres.

The XUV500 has got all safety features, six airbags, all-round disc brakes with ABS, traction control and electronic stability program. It also offers driving aids like hill-descent control . Other features of the XUV500 are tyre pressure monitoring, cruise control, touch-screen integrated music system with steering audio controls, GPS navigation, Bluetooth phone connectivity, power-folding rear-view mirrors, puddle lamps, cooled glove box and plenty more. What Mahindra has done is to take all the best features offered in competing vehicles and include it in the XUV500.

Pricing:

The XUV500 is priced so aggressively to beat the competition in the SUV segment (Ford Endeavour, Toyota Fortuner, Tata Ariaand Skoda Yeti).The base model/variant of XUV500 was priced at Rs.10.8 Lakh (Ex-Delhi) and whereas the base model of Tata Aria is at Rs. 12.6 lakh.

May be the M&M intention is to offer “value for money” proposition with XUV500 that meet the expectations of SUV buyer who cannot afford 15 or 20 lakhs plus for an SUV. Leading SUV’s whether Ford Endeavour, or Toyota Fortuner, they priced almost double the price of XUV500. In terms of features, XUV500 offers more than what they offer. So I feel XUV500 got value for the money.             

QUCO: Perfume for Hair

QUCO, a  is an example for marketers conscious effort and keen focus on minute needs of customers. People might have experienced the smell of their hair sometimes, but they may not be serious about that. But, for marketer it is the their job to identify the even the smallest (problem) and benefit on that. Yes, it was identified  by vini cosmetics  and designed product to meet the problem with QUCO. So it is an example as to how marketer expands their product portfolio.

Quco is a hair perfume brand from Vini Cosmetics. Quco hairspray is one of the products from this company. It is trying to create a new product category for hair perfume in the Indian market through its innovation. One of the biggest challenge in front of vini cosmetics is the positioning of the QUCO product in the market. Moreover, Indian consumers are not even aware of this type of need for a hairspray. Certainly, it has to highlight the benefit/usefulness of the product through its positioning strategy to its customers, for that it has to educate through its promotional campaign.

Coming to behavioral aspects, especially the adoption process, is influenced by factors like perceived benefit, perceived risk. The brand claims to be alcohol free, thereby addressing the risk factor. The next point is to see whether the product is considered as a useful one or not. Though, the brand create awareness, does it really succeed enough in moving the consumer to retail outlet and compel him to purchase. Does Indian consumers really felt strong need for hair perfume? If yes, Does he/she really willing to shell out more than hundred bugs for this? So wait and watch the market to get the questions answered. Well, it the best example for product innovation which tries to create a new product category in the Indian Market.

Research For Marketing Decision

Meaning of Marketing Research

Today, marketing research is pervasive. We will define marketing
research as "all techniques used to provide information that assists
the firm in all of its decision-making processes relevant to customers
or clients."

Marketing Research: is the systematic, objectives and comprehensive
search for the study of the factors related to any problem in the
field of marketing.

Types of Marketing Research:

Marketing research approaches are varied. There are many different
types of marketing research projects that require various types of
knowledge and academic background. Approaches to conducting marketing
research range from quantitative to qualitative in nature.

a. Quantitative Marketing Research : Quantitative marketing research
is comprised of sophisticated techniques that require expertise in
descriptive statistics. Types of quantitative marketing research
include surveys, audience measurement for different types of media,
and store audits etc.

b. Qualitative Marketing Research : Qualitative marketing research may
require a broad knowledge of psychology (the study of individual
behavior), sociology (the study of group behavior), and social
psychology (the study of individual behavior.

Qualitative research is less involved with numbers and usually
provides a 'closer interaction' with the subjects in the research
project. Types of qualitative research include focus groups and
observational studies. Observational studies involve watching
respondents while they are engaged in some activity. Qualitative
research, at present, is growing much faster in popularity. The
reasons for this are that qualitative research is usually less
expensive and faster to perform than quantitative marketing research.

Scope of Marketing Research

Marketing research is concerned with the study of the factors that are
directly related in marketing of goods and services and it includes
the study of the effectiveness of the marketing-mix, advertising
strategies, competition and consumer behavior. It is helpful in
formulating strategies suitable for market as well as also guides in
planning and future forecasting by analyzing factors.

1. consumer research

2. Product-mix research

3. Sale research

4. Distribution analysis

5. Pricing strategies impact analysis

6. Market share analysis

7. Market characteristics analysis

8. Competitor research

9. Promotion Research

*Ranganadh Emmadi*

Important Questions in RMD for Semester Exams

Ist Unit

Define Marketing Research? Evolution of marketing Research and applications of Marketing Research?

 or 

 Write steps in Marketing Reserch Process

II unit 

What is measurement and scaling? write about different of scales including attitude scales?

 or

 What is questionnaire? what are steps in questionnaire design process?

III unit

Problem on Decision Tree

 or 

problems on  EMV, EOL, EVPI

IV unit

Mann Whitney U test

or 

Wilcoxan matched pair Test

V Unit

Problem on Multiple regression

or 

Research report preparation or Factor Analysis

Short Answer questions

Simulation

Experiment

Panel

Sampling

Validity of scale

Semantic defferential scale

Research design

Decision tree/theory

Secondary data

Questionnaire

Exploratory research

Types of scales

Non response error

Mortality

Regret criterion

Evpi

Mdss

Guttman scalogram

-- 

Ranganadh Emmadi

Taglines or Punchlines of Telecommunication Service Providers

AIRTEL-Express yourself

UNINOR-Ab mera number hai

BSNL-Connecting India

AT&T- Your world. Delivered

IDEA- An idea can change your life

TATA INDICOM-Do more. Live more

TATA DOCOMO-Do the new

Taglines or Punchlines of Retail Chains

WALMART - Always low prices. Always.

BLOOMINGDALES - Like no other store in the world

PANTALOONS - Fresh Fashion

HOME DEPOT - You can do it. We can Help.

TESCO - Every Little Helps

METRO - The spirit of Commerce

GLOBUS- Fashion for a Changing world

KROGER - Costs less to get more

BIG BAZAAR - Is se sasta aur Achcha kahee nahee milenga

KMART - The stuff of life.

CENTRAL - Shop. Eat. Celebrate

--

Ranganadh Emmadi

Taglines or Punchlines

Taglines or punchlines of Electronic Appliance Companies

SONY-Like.no.other or make.believe

GODREJ-Designed by Curiosity

VIDEOCON-The Indian Multinational

SANSUI-Born in Japan entertaining the world

TOSHIBA-Choose Freedom

JVC-The Perfect Experience

SAMSUNG-Everyone's invited or Its hard to imagine

PHILIPS-Sense and Simplicity

LG-Life's Good

HAIER-Inspired living

Taglines or punchlines of  Banks (India)

Allahabad Bank - A tradition of trust

Andhra Bank - Much more to do. With YOU in focus

Bank of Rajasthan - Together we Prosper

Dena Bank - Trusted Family Bank

Federal Bank - Your Perfect Banking Partner

HDFC - We Understand Your World

IDBI Bank - Banking for all

Indian Bank - Taking Banking Technology to Common Man

Indian Overseas Bank - Good people to grow with

J & K Bank - Serving to Empower

Lakshmi Vilas Bank - The Changing Face of Prosperity

South Indian Bank - Experience Next Generation Banking

Syndicate Bank - Your Faithful And Friendly Financial Partner

UCO Bank - Honours Your Trust

United Bank of India - The Bank that begins with U

Vijaya Bank - A Friend You can Bank Upon

Yes Bank - Experience our expertise

Taglines or punchlines of Electronic Insurance Companies

AIG:  We know Money 

Aviva life insurance:  Kal par control 

BAjaj allianz: Jiyo Befikar 

HDFC life insurance:  Sar uttakey jiyo 

Max NewYork Life Insurance: Your Partner for life 

Metlife: Have You Met Life Today 

Prudential Insurance Company: Growing and Protecting your wealth

SBI Life insurance: With US,you're Sure 

Standard Insurance Company Limited: Positively Different

--

Ranganadh Emmadi

Punchlines or Taglines ( Mobile companies)

Nokia - Connecting People

LG - Life's Good

Samsung - Next is What

Micromax - Nothing like anything

Motorola - Hello Moto

Sony Ericsson - make.believe

(Airlines companies)

Kingfisher Airlines - Fly the Goodtimes

Air India - Your Palace in the sky

Jet Airways - The Joy of Flying

Indigo Airlines - Go Indigo

Spicejet - Flying for all

Ranganadh Emmadi

The Driver and the Driving Force for the Anticorruption Movement: Anna Hazare

We the people of the country had been suffering from the corruption for many years. It is not exaggerating to say that most of us had suffered from this ailment or evil. It is ubiquitous in nature, deeply rooted in politics and buearocracy and almost everywhere and every aspect of life. Every now and then, we say to fight against corruption, but who comes forward and takes the initiative and it goes in vain. But this time, you can’t escape from supporting movement against corruption, because the movement was lead by 72-year old Kisan Baburao Hazare, popularly known as Anna Hazare. He is on fast unto death for a stronger anti-corruption law (Lokpal bill), and he is the most visible face of the movement that is garnering growing support.

He worked in the army as a truck driver, spent most of his time reading about Mahatma Gandhi, Swami Vivekananda and Acharya Vinoba Bhave. It seems he is greatly influenced by the above noble persons. After his voluntary retirement, he came back to his village which was into drought, poverty and alcoholism. He inspired the villagers to take rural development initiative that helped to construct canals, tanks that improved the irrigation facilities in the village.

The Gandhian leader decided to serve the society, has tasted the success by bringing down corrupt minister to resignation in different governments in Maharashtra.

The movement was supported by sincere, honest, retired IPS officer kiran bedi and former CEC JM Lingdo, bollywood actor Aamir khan and NRI’s and general public. With his fasting unto death decision, moved people of Delhi and Maharashtra. Initially, it started with few people and received tremendous responses from the masses in and around 200 cities in India. And the number may go exponentially within short span of time. National media also revealed that Hazare movement received phenomenal support from the general public in the country. My friends this is the time to raise your voice against corruption and join the movement and support Anna Hazare’s intention to draft strong Lokpal bill. And I request the public including students, friends, employees, lawyers, teachers to spread the movement in each town and city. So that we can pressurize the government to take action on the Lokpal bill.

I hope the movement is going to be more bigger n bigger than ever, and I request all the citizens must join the movement and carry out agitations in support of this movement. This is the time to show our strength and integrity to fight against corruption.

Here, we got a great Gandhian leader who can bring freedom from corruption, so folks better never than late, join the movement and bringforth corruption free country to our people for better future.



Maruthi Kizashi

Maruti Suzuki - Kizashi







Recently, Maruti Suzuki launched luxurious sports sedan Namely Kizashi (Kizashi is a Japanese word meaning prelude and signifies a “sign of good things to come”). It has got perfect blend of European taste and Japanese quality. Maruthi desires to target D segment with its kizashi. It is mainly targeted for those who want lifestyle enjoyment and for driving freaks.


It is Mid-size sports sedan car and looks very attractive with its U shape upper and lower grille, foglights and headlights etc. The car looks very elegant form both front and rear angles and comes equipped with all luxuries features. Overall the vehicle is a complete package of qulity features and powerful engine with stunning exteriors and interiors. The interiors are very spacious and roomy with leg room space with other storage area. Maruti Kizashi is priced between 16 -18 lakh and with a fuel efficiency 12.45/ltr.


The design concept was based on a charismatic athlete in motion that typically characterized by visibly strong presence, strength & power and with a body honed for victory.


Certainly, Maruti Kizashi will give huge competition to the Skoda Octavia, Corolla, Toyota, Honda Civic and the Chevrolet Cruze.

Taglines Related to Maruti Suzuki's  Products:

 

Maruti Suzuki - Way of Life

 

Kizashi - A Sign of Great Things to Come

 

Grand Vitara - Play it Your Way

 

DZire - The Heart Car

 

Maruti SX4 - Men are Back

 

Maruti Swift - You're The Fuel

 

Ritz - Live The Moment

 

A-Star - Stop @ Nothing

 

Maruti EECO - Happiness Family Size !

 

WagonR - For the Smarter Race

 

Maruti Gypsy -There is a Gypsy in everyone

 

Omni - Fits All

 

Estillo - Take a Fresh View of Life

 

Alto - Lets  Go.

 

Maruti 800 - Change your Life

Ranganadh Emmadi

BRAND: TVS WEGO

TVS company is in the limelight again with its new brand/product Wego, after its vehicles TVS Victor and TVS Apache motorcycle.

Recently, it launched gear less scooter TVS Wego, with engine capacity of 110cc which is priced around Rs.42000. Though it has already launched TVS Scooty with 60cc, the main intention in launching the product is to encounter and compete with Honda Activa, the market leader in this segment. Hero Honda, another competitor, also offers Hero Honda pleasure that targets lady customers.

Moreover, the time of launching of Wego is perfectly planned when the Honda could not meet the demand for Activa, with its long waiting period. This would certainly make customers compel to look for the alternatives in this segment. It is also considered that Wego could well compete with its market leader with its different value propositions.

Wego with its design, style, innovative features and with body balance (USP) which is essential for safety and stability, and critical factor for the balance of the vehicle, which was lacking in some of the scooters. TVS company chosen the feature as its USP and try to promote heavily.

With its unique value propositions i.e the body balance which is the USP and also the positioning element of the product, TVS company communicated the same to its target customers (couples) through its TVC and try to create association between the brand and body balance.

          Certainly Wego, could pose challenge to Activa with its heavy promotional campaign. Moreover, the success of the product relys on the performance, and Indian consumers are very conservative and won't take purchase decision until they get positive customer reviews about the product.        

   

--
Ranganadh Emmadi

    ASSIGNMENT QUESTIONS FOR 4th  SEMESTER MBA STUDENTS: MAJOR-I (CONSUMER BEHAVIOUR)

--------------------------------------------------------------------------------------------------------------------------

 

Ø     Consumer behaviour research process

Ø     Theories of Motivation

Ø     Theories of personality& its marketing implications

Ø     Concept of perception & its impact on marketing

Ø      Principles of Learning

Ø     Split brain theory

Ø     Culture

Ø     Cross cultural marketing practices

Ø     Reference groups

Ø     Family life cycle stages

Ø     Consumer decision making

Ø     Post purchase behaviour

Ø     Howard shth Model

Ø     Engel, Blackwell & Miniard Model

Ø     Consumerism

Ø     Contemporary models

Ø     Generic Model of consumer behaviour

Ø     Information processing Theory

Ø     Retrieval of information

Ø     steps between evaluation of alternatives and purchase decision

 

 

    ASSIGNMENT QUESTIONS FOR 4th    SEMESTER MBA STUDENTS: MAJOR-II/MINOR (SRM)

--------------------------------------------------------------------------------------------------------------------------

 

 

Ø     4 I's of Services

Ø     Scope of Service Marketing

Ø     Customer perceptions

Ø     Customer expectations

Ø     Dimensions of quality

Ø     Measuring service quality

Ø     Gap analysis

Ø     Benefits of service quality initiative

Ø     Service Market Triangle

Ø     Retention strategies

Ø     Internal marketing

Ø     Relationship Marketing

Ø     Retailing & types of Retailing

Ø     Factors affecting in Retailing

Ø     Strategic issues in Retailing

Ø     Concept and importance of logistic management

Ø     Objectives of Good Store Design

Ø     Store layout Design

Ø     Visual communication

Ø    Retail Strategy

 

 

Students can contact me for any quries on the subject, at askranganadh@gmail.com

 

Ranganadh Emmadi

Project Titles For Marketing

 

• ADVERTISING AND SALES PROMOTION TECHNIQUES USED BY RETAIL BUSINESSES WITH SPECIAL REFERENCE TO BIG BAZAAR

• ADVERTISING STRATEGY OF MAX NEW YORK LIFE INSURANCE COMPANY LTD.
• TO UNDERSTAND THE INTERNATIONAL MARKETING, ADVERTISING AND PROMOTION STRATEGIES OF NOKIA
• BRAND IDENTITY OF LUX
• PRODUCT STRATEGIES OF PRIVATE LIFE INSURANCE COMPANIES
• EFFECTIVENESS OF ADVERTISING ON REAL ESTATE SECTOR
• STUDY ON CONSUMER EXPECTATIONS AND PERCEPTIONS TOWARDS CONSUMER LOANS
• STUDY ON CREATION OF LUXURY BRAND
• STRATEGIES USED TO BUILD SUCCESSFUL INTERNET BASED CUSTOMER SERVICES
• STUDY OF AWARENESS AND ACCEPTABILITY OF UPVC WINDOWS AND DOOR SYSTEMS
• CHANGING TRENDS IN FMCG INDUSTRY IN INDIA
• STUDY OF CONSUMER BEHAVIOUR IN AUTOMOBILE INDUSTRY
• CUSTOMER BUYING BEHAVIOUR TOWARDS INSURANCE PRODUCTS
• PROMOTION STRATEGIES FOLLOWED IN INSURANCE SECTOR
• STUDY ON CHANGING CONSUMER PREFERENCE TOWARDS ORGANISED RETAILING
• FROM UN-ORGANISED RETAILING.
• STUDY ON "IMPACT OF ADVERTISING IN B2B MARKETING"
• DISTRIBUTION NETWORK & GENERAL INSURANCE INDUSTRY
• A STUDY ON DISTRIBUTION CHANNELS IN ALUMINUM INDUSTRY
• STUDY ON STRATEGIES FOR PROMOTING RETAILERS' BRANDS
• STUDY OF OPERATIONS & MARKETING OF CHEMICAL GOODS IN SSI
• MARKETING IN FMCG SECTOR
• E-MARKETING OF FINANCIAL SERVICES: RELATIONSHIP APPROACH
• UNDERSTANDING CROSS CULTURAL LITERACY IN INTERNATIONAL BUSINESS
• THE STUDY OF OPERATIONS & MARKETING OF INDIAN PHARMACEUTICAL INDUSTRY
• IMPACT OF PROMOTIONAL ACTIVITIES AT MALL ON CONSUMERS BEHAVIOUR AT SHOPPING MALLS
• A STUDY ON INDIAN PHARMACEUTICAL INDUSTRY
• MANAGING OF LUXURY BRANDS
• STUDY ON FACTORS INFLUENCING ADAPTABILITY & USABILITY OF CONSUMER ELECTRONICS
• STUDY OF CONSUMER BEHAVIOUR RELATED TO DIFFERENT SOAP BRANDS IN HYDERABAD
• IMPACT OF SMALL CAR SEGMENT ON TWO-WHEELER INDUSTRY
• INFLUENCE OF BRANDING ON CONSUMER PURCHASING BEHAVIOUR
• ANALYSIS OF FACTORS INFLUENCING IN SELECTION OF MOBILE SERVICE PROVIDERS IN HYDERABAD
• IMPACT OF NANO ON TWO WHEELER INDUSTRY
• STUDY AND ANALYSIS OF MARKET POTENTIAL OF PVC WINDOWS AND DOORS
• CONSUMER BEHAVIOUR TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS
• ANALYSIS OF SALES PROMOTIONS ABILITY TO PROMPT BRAND
• MEASURING EFFECTIVENESS OF DISPLAY SYSTEM FOR CHOCOLATE IN RETAIL
• CHOOSING RETAIL LOCATIONS FOR SHOPPING IN INDIA (RETAIL INDUSTRY)
• INTEGRATED MARKETING COMMUNICATIONS (IMC)
• ANALYSIS OF THE ROLE OF OUTDOOR ADVERTISING AND ESTABLISHING STRATEGIES FOR MANAGING SPACE
• CONSUMER PERCEPTION OF M-COMMERCE
• A STUDY OF CUSTOMER PERCEPTION OF SERVICE QUALITY DIMENSION IN INSURANCE INDUSTRY
• STUDY ON MEDICAL TOURISM AND GROWTH OF HEALTH CARE SECTOR
• INNOVATIONS IN MARKETING IN ELECTRONIC AND IT COMPANIES
• PERCEPTUAL MAPPING OF TWO-WHEELER INDUSTRY
• STUDY ON PERCEPTION OF CUSTOMERS ON MUTUAL FUND ADVERTISEMENT
• CUSTOMER PERCEPTION OF ONLINE PURCHASES IN HYDERABAD
• IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON COMMUNICATION INDUSTRY
• A STUDY ON 'READY TO EAT' FOOD INDUSTRY AND COMPARATIVE ANALYSIS OF 'READY TO EAT'
• A STUDY ON ASSESSING THE FACTORS LEADING TO THE PURCHASE OF BIKES AND
• COMPARATIVE ANALYSIS OF URBAN AND SEMI URBAN BUYING BEHAVIOUR
• A STUDY ON E-MARKETING OF FINANCIAL SERVICES: RELATIONSHIP APPROACH
• CONSUMER'S PERCEPTION TOWARDS BRANDED JEWELLERY" - A STUDY
• THE STUDY OF CUSTOMER PERCEPTIONS TOWARDS AYURVEDIC HEALTH SPAS"
• THE STUDY OF CUSTOMER PERCEPTIONS TOWARDS AYURVEDIC HEALTH PRODUCTS"
• AN ANALYSIS OF POSSIBLE STRATEGIES FOR SUCCESSFUL INTERNET BASED CUSTOMER SERVICES"

 

•   ANALYSING THE SCOPE OF ADVERTISING IN REAL ESTATE SECTOR IN INDIA
• A STUDY ON THE PERCEPTION OF THE POTENTIAL CUSTOMERS TOWARDS ELECTRIC CARS"
• A STUDY OF CONSUMER BEHAVIOUR TOWARDS LIFE INSURANCE PRODUCTS IN HYDERABAD
• ANALYSIS OF THE EFFECTIVENESS OF BRANDING ON LUXURY PRODUCTS
• A STUDY ON CHANGING IMPORTANCE OF VARIOUS MEDIA VEHICLES OF ADVERTISING"
• STUDY OF FACTORS WHICH INFLUENCE THE LOCATION OF RETAIL OUTLET"
• A COMPARATIVE STUDY ON CUSTOMER'S PERCEPTION TOWARDS CREDIT CARDS OFFERED BY NATIONALISED BANKS AND MNC BANKS
• A STUDY ON THE EFFECTIVENESS OF USING BANKS AS A CHANNEL FOR SELLING LIFE INSURANCE PRODUCTS
• A STUDY OF BUYER BEHAVIOR TOWARDS AFTER-SALES-SERVICE OF ELECTRONIC PRODUCTS"
• STUDY OF CONSUMER BEHAVIOUR RELATED TO DIFFERENT BATHING SOAP BRANDS IN HYDERABAD
• CUSTOMER PERCEPTION TOWARDS FOREIGN RETAILERS ENTERING INDIA"
• A STUDY ON CONSUMER'S PERCEPTION ON MICRO INSURANCE SCHEMES
• A STUDY ON CONSUMER PERCEPTION TOWARDS SERVICE QUALITY OF INTERNET BANKING"
• A STUDY ON CONSUMER BEHAVIOR WITH REFERENCE TO PREFERENCE OF BRANDS IN CELLULAR PHONES"
• ANALYSIS OF FACTORS INFLUENCING IN SELECTION OF MAJOR GSM SERVICE PROVIDERS IN HYDERABAD & SECUNDERABAD
• EFFECTS OF NEGATIVE WORD OF MOUTH COMMUNICATION ON BRAND EQUITY"
• A STUDY ON IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN INSURANCE INDUSTRY": CUSTOMER PERSPECTIVE
• STUDY OF AWARENESS AND ACCEPTIBILITY OF UPVC WINDOWS AND DOOR SYSTEMS
• A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR AND LOYALTY"
• CONSUMER BEHAVIOUR TOWARDS PUBLIC SECTOR AND PRIVATE SECTOR BANKS
• STUDY ON CHANGING CONSUMER PREFERENCE TOWARDS ORGANISED RETAILING FROM UN-ORGANISED RETAILING
• A SURVEY OF MARKET POTENTIAL OF UPVC WINDOWS AND DOORS IN HYDERABAD/VISAKAPATNAM/TIRUPATHI
• A STUDY ON CONSUMERS' PERCEPTION TOWARDS LUXURY CAR SEGMENT"
• STUDY ON CONSUMER PERCEPTION OF ORGANIZED RETALING IN INDIA"
• EFFECTIVENESS OF E-CRM IN INSURANCE INDUSTRY BY MOBILE SERVICE"

• A STUDY ON EFFECTIVENESS OF ONLINE SOCIAL NETWORKS AND USER PERCEPTION"
• DEVELOPING A COMMUNICATION STRATEGY FOR CYCLE BRAND AGARBATHI AT ADFACTORS PR PVT LTD
• CONSUMER BEHAVIOUR TOWARDS ELECTRONIC SECURITY SOLUTIONS, ANALYSIS OF COMPETITIVE STRENGTH & MARKET VISIBITLITY OF TATA HEONEYWELL SECURITY SOLUTIONS IN SOME CITY
• BRAND PERCEPTION OF SAMSUNG A DEALERS SURVEY IN HYEDERABAD Region
• DISTRIBUTORS PERCEPTION TOWARDS ASM'S, SALES EXECUTIVES & THE COCA-COLA COMPANY
• A COMPARATIVE STUDY OF KARNATAKA AND KERALA CONSUMERS BUYING
• BEHAVIOUR TOWARDS BRANDED CLOTH IN BANGALORE CITY
• BUYER'S BEHAVIOUR TOWARDS ELECTRONIC SECURITY SYSTEMS IN HOSPITALS AND HOTELS WITH REFERENCE TO THE MARKETING DEPARTMENT
• A COMPARATIVE STUDY OF TAMILIAN & ANDHARITE CONSUMERS BUYING BEHAVIOUR TOWARDS BRANDED CLOTHES IN HYDERABAD CITY
• UNDERSTANDING THE QUALITIES & ATTRIBUTES OF A MEDICAL REPRESENTATIVE THROUGH DOCTORS & MEDICAL REPRESENTATIVES
• COMPARISON BETWEEN SAMSUNG AND OTHER CONSUMER DURABLE BRANDS

• COMPETITIVE ANALYSIS OF AIRTEL COMPARED TO OTHER SERICE PROVIDERS
• POLICY HOLDERS ATTITUDE AND SATISFACTION
• MARKETING STRATEGY ADOPTED FOR SELLING DIFFERENT MOBILES
• EFFECTIVE RETAIL DISTRIBUTION IN INSURANCE
• CUSTOMER PERCEPTION ON MUTUAL FUND
• CUSTOMER PERCEPTION ON PERFORMANCE OF MUTUAL FUND
• CUSTOMER PERCEPTION FOR ONLINE TRADING
• CUSTOMER TASTE AND PREFERENCE
• CUSTOMER SATISFACTION
• CUSTOMER PREFERENCE TOWARDS PHOTO STUDIO
• CUSTOMER BEHAVIOUR
• CUSTOMER AWARENESS
• CUSTOMER PREFERENCE TOWARDS PROMOTIONAL ACTIVITIES
• BRAND IMAGE
• BRAND PREFERENCE
• COMPARATIVE STUDY ON BRAND LOYALTY
• CONSUMER PREFRENCE TOWARDS BRANDED AND ASSEMBLED COMPUTERS
• DEVELOPING MARKETING STRATEGIES
• DISTRIBUTION & PROMOTIONAL STRATEGIES
• EFFECTIVENESS OF RURAL DISTRIBUTION
• A STUDY ON EFFECTIVENESS OF AFTER SALES SERVICE